European E-commerce: The Paper Packaging Factor

Doorstep delivery has become a lifeline for the consumer and an economic driver for brands, resulting in packaging becoming a key part of a consumer's brand perception.

Join this e-commerce packaging focused webinar on January 28th to hear how box producers and retail businesses are reacting to the rise of ecommerce, all while considering the unique brand, cost and risk considerations that come with shipping direct-to-consumer.

Duration: 60 minutes

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The webinar includes a 40 minute panel discussion covering:

- Influence of consumer demand on packaging decisions
- The role packaging plays in brand
- The unique cost considerations in an ecommerce packaging
- Sustainability trends
- Mitigating risk or creating strategic advantage: Anticipating packaging market dynamics in the supply chain

Plus, a 10 minute containerboard market review by Fastmarkets RISI economist, Alejandro Mata, Director of European Packaging & Graphic Paper.